Our goal is to help you build your business. We do this for our customers using our skills in product management, electronics engineering and design for manufacture. Each situation is unique, and the products we develop are often complex, which is part of the joy of product development. Rest assured our experience is broad and we’re well versed in coming up with novel solutions for tricky situations.

Refined over the past 13 years, the Procept product development process can take an idea all the way from initial concept to volume manufacturing. We’ll start by asking you the right questions, helping you figure out the right product for your users, and coming up with solutions to any major technical hurdles we can see ahead. It’s often necessary to demonstrate that a concept can work, and we provide agile services in response to this need. Finally, we provide services under the banner of Design for Manufacture, this commercialises your device and transfers it into volume manufacturing.

Throughout the product development cycle and product design process you’ll work with our experienced, well-rounded and talented team, providing a safe pair of hands that will de-risk the path to market for your product.


Process diagram

Business & Product Goals

First up, we ask a lot of questions. Specifically we’ll ask about your business goals and how the product can meet them. This gives us a feel for the scope of the project and the important questions we need to answer early on. Which leads onto …



If you want your project to convert into a viable product, it makes sense to spend a little time on feasibility work. A study isn’t a big investment, but it answers the important business and technical questions that can have a huge impact on your project’s success.

Using our experience in Product Management and Engineering, we guide you with objective, unbiased feedback so you can make informed decisions.

We’ll work with you on questions including:

  • Who is the product for?
  • What value are you providing to them?
  • Is the target market large enough?
  • Is it technically feasible?
  • What will the unit cost of the product be?
  • What is the right size, shape, materials, technology for the purpose?
  • Can it be manufactured?

Concept Design

Once you’ve confirmed your product is possible and can lead to business success, it’s time to consider what it will look and feel like. It needs to attract your target market, be intuitive to use and stand up to the environment in which it’s operating. We’ll work with you to define:

  • Customer use cases
  • Primary requirements and functions
  • Design concepts based on a preferred direction
  • Cost of goods estimates.

Proof of Concept

A Proof of Concept can validate the technology, confirm market demand or shore up investment. It’s that powerful. This is a vital stage so we work hard to focus on a version of the product that provides a valuable outcome.


Design for Manufacture

The Design for Manufaacture process creates, powers and tests your product with all its features, including physical design, embedded electronics and software. This stage is typically the longest on the journey, and the most exciting as your product becomes very real. Using our experience we can anticipate and address issues head on, so your journey is smoother.

This stage typically involves:

  • Hardware engineering
  • Software engineering
  • Industrial design
  • Engineering Prototypes
  • Product Certification
  • Compliance testing

Manufacturing Management

The transition to volume manufacturing of your product is a watershed moment. It’s where many technical manufacturing issues can arise. To help with this we use our experience in large volume manufacturing to reduce your risk. Our engineering team will help you through the following steps:

  • Transfer of design to contract manufacturer
  • Design of manufacturing test software and systems
  • Set up of these systems at the manufacturing site
  • Training of manufacturer’s staff on the product and test software
  • Overseeing the first manufacturing run
  • Resolving engineering issues as they arise

Product Support

Once your product is launched, there may be small changes or fixes you need to make based on what you’ve learnt from customers. We provide tailored support options, so you can still access our help to keep your product going, or continuously improve it.