Product Development Process

There are some defined stages in our approach, but it’s not a one size fits all process. We’ll tailor the work based on your situation and use the right mix of skills to get the job done.

Download our full capabilities

Proces diagram

Business & Product Goals

A few days

First up, we ask a lot of questions. Specifically we’ll ask about your business goals and how the product can meet them. This gives us a feel for the scope of the project and the important questions we need to answer early on. Which leads onto …



2-3 Weeks

If you want your project to convert into a viable product, it makes sense to spend a little time on feasibility work. A study isn’t a big investment, but it answers the important business and technical questions that can have a huge impact on your project’s success.

Using our experience in Product Management and Engineering, we guide you with objective, unbiased feedback so you can make informed decisions.

We’ll work with you on questions including:

  • Who is the product for?
  • What value are you providing to them?
  • Is the target market large enough?
  • Is it technically feasible?
  • What will the unit cost of the product be?
  • What is the right size, shape, materials, technology for the purpose?
  • Can it be manufactured?

Concept Design

2 Weeks

Once you’ve confirmed your product is possible and can lead to business success, it’s time to consider what it will look and feel like. It needs to attract your target market, be intuitive to use and stand up to the environment in which it’s operating. We’ll work with you to define:

  • Customer use cases
  • Primary requirements and functions
  • Design concepts based on a preferred direction
  • Cost of goods and tooling estimates.

Proof of Concept

3 Months

A Proof of Concept can validate the technology, confirm market demand or shore up investment. It’s that powerful. This is a vital stage so we work hard to focus on a version of the product that provides a valuable outcome.


Product Development

9 Months

The product development phase creates, powers and tests your product with all its features, including physical design, embedded electronics and software. This stage is typically the longest on the journey, and the most exciting as your product becomes very real. Using our experience we can anticipate and address issues head on, so your journey is smoother.

This stage typically involves:

  • Hardware engineering
  • Software engineering
  • Web development
  • Industrial design
  • Engineering Prototypes
  • Product Certification
  • Compliance testing
  • App development

Manufacturing Support

2 Months

The transition to volume manufacturing of your product is a watershed moment. It’s where many technical manufacturing issues can arise. To help with this we use our experience in large volume manufacturing to reduce your risk. Our engineering team will help you through the following steps:

  • Design of manufacturing test software and systems
  • Set up of these systems at the manufacturing site
  • Training of manufacturer’s staff on the product and test software
  • Overseeing the first manufacturing run
  • Resolving engineering issues as they arise

Product Support


Once your product is launched, there may be small changes or fixes you need to make based on what you’ve learnt from customers. We provide tailored support options, so you can still access our help to keep your product going, or continuously improve it.