Meet our management team

Our management team consolidates over twenty years’ experience in electronic engineering, wireless networking, technology and business strategy, and business management.

Their individual skills and vision continue to inspire and drive the company, providing the roadmap and resources for continued growth and expansion.  

Aaron Maher  
Managing Director

Aaron is a co-founder of Procept and the driving force behind the company. He’s a passionate technology entrepreneur and, prior to 2006, he held senior positions with Holden and Ericsson, in test engineering, wireless network design and strategic marketing. Aaron holds a degree in Electrical and Electronic Engineering, a degree in Business from Swinburne University and a post graduate certificate in Business Management from Swinburne School of Entrepreneurship and Innovation.

Aaron believes that fundamental and continual innovation is the only way for technology companies to stay ahead. Outside of work, he likes to spend time with family and friends and fit in some sailing.

Adrian Crouch
Director, Europe

Adrian is a co-founder of Procept and is responsible for all of Procept’s activities in Europe. Like Aaron, he’s a keen technology entrepreneur, and before starting the company in 2006, he held senior roles in product management, technology strategy and business development for Ericsson and a technology start-up, in Australia and Europe.  He has extensive experience in home automation and wireless consumer product development.
 

Adrian holds a degree in Electrical and Electronic Engineering from the University of Melbourne and a Graduate Diploma of Management from the Australian Graduate School of Management (AGSM).

Adrian believes that an idea is worth nothing without the courage to take action to make it a reality. In his spare time he likes to read, travel and go sailing, where possible, combining all of them at once.

Sean Worth
Venture Manager

Sean is responsible for Procept’s Venture opportunities in Asia Pacific. He has over thirteen years’ experience in sales and marketing, and business strategy consulting with blue-chip technology companies including Ericsson, Telstra, Siemens and Robert Bosch. Sean has developed unique insights to commercialising new technology though his diverse experience in global markets and new technologies. Sean holds a Bachelor of Science and a Bachelor of Engineering from the University of Melbourne. 

Sean believes that successful innovation requires smart commercial strategy, not just technology break-throughs.  In his spare time he enjoys outdoor pursuits and travelling, and values time with family and friends.

Chris Reade
Business Development Manager

Chris is responsible for building the business through new customers. His background with Swiss-based Diamond SA group and NEC in the evaluation and recommendation of emerging and innovative technologies  provided valuable experience for his role with Procept. Chris holds technical electronics qualifications from RMIT and Box Hill TAFE and certification from Frost & Sullivan Innovation Award winner, Interactive Intelligence.

Chris also holds an honorary executive position with the Australian Industry Defence Network (AIDN) which provides advocacy and representation to  Federal and State Governments and Tier-1 companies.  He is a devoted family man with 2 young daughters and, in his spare time, loves travel and fishing.